Who we are

We specialize in Cuba and Iceland, two unique islands on opposite ends of the Gulf Stream. Our extensive knowledge and close relationships allow us to design sophisticated production and travel programs.

Project Por Amor was established in 2007 when founder Sage Lewis was developing his groundbreaking multimedia theater performance, The Closest Farthest Away. This award-winning performance was the first time a U.S. theater work had been performed in Cuba since 1958 and received unprecedented reviews. It bridged a barrier between Cuba and the United States and opened the doors to a greater mission: to reconnect Americans with Cubans through deep and meaningful cultural exchanges.

Today, Project Por Amor has brought thousands of U.S. citizens to Cuba on life-changing cultural tours that focus on connecting people through a panorama of art, theater, film, music, cuisine, and culture. As experts in Cuba and the arts, we produce film, theater, dance, art, and music exchanges for some of the world’s biggest names such as Preservation Hall Jazz Band, the Chicago Children’s Choir, Theatre Communications Group, Stripe, and many others. We also host a virtual speaker series called Por Amor Conversations, where Cuban and Icelandic experts discuss various topics that are followed by a Q&A session with the attendees.

Project Por Amor’s newest obsession is Iceland with its unparalleled landscapes, a booming music scene, and an innovative and friendly lifestyle. We offer insider cultural tours and opportunities to bring your latest Icelandic project into the world. Iceland and Cuba may seem like they are completely different, however they share a love of the arts, innovative culture, and human connection making both islands worth experiencing. We would love to be your hosts!



Customized cultural tour design and operation for institutions focusing on the following areas:

  • High Schools
  • Universities 
  • Alumni travel
  • Plein air painting
  • Photography
  • Architecture
  • Preservation
  • Neon & vintage
  • Music
  • Dance
  • Food & agriculture
  • Festivals
  • Conferences & meetings

VIP experiences for individuals:

  • Family excursions
  • Custom itineraries
  • Visas & licensing
  • Concierge services
  • Other travel services

Arts Production

Dynamic production design and coordination for navigating complex projects in Cuba and Iceland:

  • Documentary and scripted film production
  • Concert tour production
  • Concert tour production in the U.S. for Cuban and Icelandic artists
  • Music recording (filmscore/soundtracks, albums, and library music)
  • Participation in festivals
  • Conferences & meetings
  • Professional research
  • Artist projects
  • Theater & dance exchanges
  • Fixer services

Why Cuba?

We are in a unique moment to influence the course of world history together and the time is now. As leadership attitudes change, we enter a fragile new opportunity where, for the first time in all of history, Cuba and the US could have a healthy economic, social, cultural, and political partnership. The coming years of the normalization begun by Obama will be full of changes, risks, losses, new possibilities, misunderstandings, and triumphs.

Project Por Amor is doing something different than politics. It’s actually envisioning the arts and cultural exchange as the most effective way to rebuild the relationship between the US and Cuba. What we are initiating now is not about the past but about letting the people pioneer new friendships and deeper understandings for the future. It is an opportunity for artists and other professionals to be there first, take the lead, and be the force that is going to make real change happen before corporate and political entities join in. But this can only happen if we take the initiative now to engage.

Finally, there is nothing more rewarding or magical than seeing, hearing, and building friendship with a neighbor who has been forbidden to us for over 60 years. This project is about a centuries-old love between our cultures and remembering that the arts and cultural exchange has a transformational impact on the world we live in. We want to re-ignite an old tradition of collaboration that existed between Cuban and American artists dating back before 1900 who used to travel back and forth to perform in Havana, NYC, Miami, Hollywood, and New Orleans. Ernest Hemingway, Dizzy Gillespie, Chano Pozo, Duke Ellington, Walker Evans, L.M. Gottschalk, Max Roach, Nat King Cole, George Gerswhin, Aaron Copland, Ernesto Lecuona, Marco Rizo, and Desi Arnaz, this is for you.

Why Iceland?

In 2017 we focused our attention on Iceland as a new destination for both travel and collaboration. This island shares many of the same qualities we like about Cuba. Both countries have more musicians per capita than anywhere else in the world. Being that Sage is a composer, this sparked an interest to learn more about this magical island. Like Cuba, Iceland has fascinating art, delicious food, and joyful people. The more we discovered about this country, the more fascinating it becomes. It is possibly the most forward-thinking, innovative, progressive, and ecological place in the world. Iceland’s beautiful and dramatic landscapes are formed by glaciers, volcanoes, hot springs, lava fields, rainbows, waterfalls, and clear Arctic light, making it an otherworldly environment. The people share a distinctive spirituality within the culture that understands there is a magical element to life. Icelanders are charming, quirky, and hospitable. The island has all the ingredients to create experiences that are life changing and we are passionate to share that with you.

“An extraordinary opportunity to experience Cuba in greater depth than with the usual tour.”
- American Composers Forum

Meet the team

Sage Lewis
CEO & Founder

Sage Lewis is a composer who has been active in Havana’s music, film, and theater life for twenty years. After studying piano and percussion in Cuba as a teenager, he produced a large multi-media theater performance in 2009 between U.S. and Cuban artists called The Closest Farthest Away. It was the first U.S. theater work to be performed in Cuba since 1958. Sage was awarded the prestigious Sherwood Award by Center Theatre Group and commissioned to compose a song that was performed by American and Cuban children’s choirs united through live video projections in Havana, Miami, and Los Angeles. Since then Sage has produced numerous large-scale arts productions and cutting-edge cultural tours throughout Cuba for US artists, institutions, universities, and other groups. Sage also loves and specializes in Iceland and its music. When he’s not traveling, Sage lives in Los Angeles with his wife and two daughters and composes music for film, television, virtual reality, and brand campaigns. His scores can be heard on Netflix, HBO, Oculus, Apple Apps & Music, Amazon Prime, Spotify, and many other platforms. For more information visit sagelewismusic.com To listen to Sage’s Icelandic music playlist on Spotify click here.

Adolfo Nodal
Partner, Producer

A native of Cuba with deep roots in the island, Al is a producer who has presented Cuban artists in the USA and American artists in Cuba for over thirty years. He has been in the Cuba travel business for over 20 years. He co-founded Havana Light Neon + Signs, a historic preservation organization in Cuba to relight Havana’s vintage neón signs. He was General Manager of the City of L.A.’s Department of Cultural Affairs for 12 years ending in 2001. He was President of the L.A. Cultural Affairs Commission for three years. He has also served as Trustee of L.A. City Retirement Commissions and until 2014 was the President of the Sister Cities of Los Angeles Association. Al published Memoria: Cuban Art of the Twentieth Century, a definitive reference book of Cuban art of the period. He was the co-founder and producer of Presencia Cubana Festival in Echo Park, L.A. for over twenty years. He is a committed neon sign restorer having restored over a hundred historic signs in the City of Los Angeles and quite a few in Havana.

Alyssa Fractor
Graphic Designer & Customer Relations

Alyssa Fractor is a graphic designer with a passion for traveling, arts, and culture. She earned her Bachelor’s degree in Art and Technology from the University of Oregon in 2018, with an emphasis on graphic and digital design. Alyssa started working for Project Por Amor in the summer of 2019, combining her love of travel and arts into a career that allows her to peruse both interests. In addition to working for Project Por Amor, she also works on freelance design projects specializing in visual identities, poster design, and cover art. Her work can be found at alyssashaye.com. When Alyssa is not working on various design projects or traveling, she can be found corresponding with all of our travelers to ensure they are well prepared for their trips. 

“My one week in Cuba with Project Por Amor travel was packed with information and insights on every aspect of life in Cuba today as well as pre- and post-Revolutionary history. I really appreciated the ability to interact with Cuban citizens and to discover their warmth and enthusiasm to share their beautiful country.”
Janet Triplett, pianist